| Overview of Managerial Experience
Education and Scholastic Achievements |
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Managerial Experience: Progressively responsible experience directing publishing, advertising and public relations for a nonprofit association, a state-wide healthcare system and a regional university.
Creative Consulting Experience: Effective, responsive and creative marketing, advertising and communications services for the healthcare, high-technology, tourism and manufacturing industries.
Fiscal Planning & Stewardship: Reorganized marketing operations for an integrated healthcare delivery system, eliminating costly outside agency fees and resulting in savings of over $250,000 in the first year. Reorganized self-supporting inhouse publishing and satellite reproduction services for a regional university, establishing equitable fiscal solvency.
Thematic Identity Development: Increased public recognition of a regional university, a healthcare network, and a physician management corporation by developing and implementing thematic guidelines and coordinated campaigns to correct poorly defined identities.
Change Agent: Corrected an ineffective communications service which inadequately supported an international energy products provider preparing for an unregulated marketplace. Evaluated organization and operations, analyzed costs and benefits and recommended effective solutions.
Responsive & Adaptive: Maintained strategically relevant and economical inhouse marketing, publishing and communications services to accommodate the changing needs of a state-wide healthcare system during three successive corporate mergers.
Production Skills & Talents: Created, wrote, edited, designed and published a wide variety of materials, including books, magazines, newsletters, brochures, direct mail campaigns, marketing plans, identity guidelines, media guides, press releases, websites, presentations and collateral. Chaired and directed a university press publishing literary and scholarly books, journals and periodicals.
Team Building & Leadership: Organized, recruited, contracted and supervised diversely talented professionals for varied creative, marketing, publishing and public relations efforts. Served on numerous educational, civic and community committees and organizations.
Administration: Prepared and managed annual production schedules and budgets for large and small scale publishing and public relations operations and marketing campaigns.
Employment History
Art Director / Production Manager
Oct. 00–Present: Grand Canyon Association, One Tonto Street, Grand Canyon, AZ 86023
Direct creative, publishing and production services for a nonprofit association to inform and educate the public and support the National Park Service at Grand Canyon National Park. Develop and produce a variety of publications and products for member recruitment, public education and retail.
Produce all official park publications including domestic and foreign park guides, backcountry trip planning and site specific information, maps and public displays, and educational materials for children and adults. Confer with park liaison and personnel to ensure accuracy, economy and timeliness. Administer production, schedules and budgets.
Produce Grand Canyon Association publications and products including books, trail guides, maps, posters, periodicals, catalogs, sales literature, recruitment materials, advertisements, newsletters, brochures, reports, presentations, displays, signage, website and collateral.
Evaluate methods and practices—reorganized operations to eliminate inefficiencies and improve quality, economy and productivity. Discontinued uneconomical outsourcing and instituted preferred-vendor and sole-source contracting. Replaced out-dated production methods and equipment. Standardized workflow process and tracking procedures for internal and external production. Established annual production scheduling. Instituted routine, digital back-up of all publications and products.
Improve public comprehension and recognition—developed and organized association's thematic identity and product branding. Implemented NPS thematic guidelines parkwide. Developed and produced materials to promote new joint-ventures, conferring with partners, colleagues and affiliates.
Manage departmental budgets and contractual services, including freelance talent (editors, designers, illustrators and photographers), manufacturers, printers, service bureaus and fulfillment.
Marketing Consultant / Freelance Editor, Designer and Illustrator
Jan. 96–Present: Coyote Productions, P.O. Box 1180, Grand Canyon, AZ 86023
Since 1996, Coyote Productions has provided a diverse clientele with a full compliment of creative marketing and communications and editorial and design services that are tailored to meet the specific goals of each client.
Services include marketing consultation, art and editorial direction, copywriting and editing, graphic design, layout and illustration, as well as brokerage services for printing and advertising.
Products typically provided include sales and product literature, corporate identity development, advertising and direct mail campaigns, website development, packaging and display and presentation material.
A partial list of Coyote Productions' clientele includes Vishnu Temple Press, Sabella Press, Reflections Press, World Wireless Communications, Diversified Power, Sunstone Productions (Marriot Hotels), Ambulatory Management Services, Inc., Paracelsus Healthcare Corp., IASIS Healthcare Corp., Ogden Regional Medical Center, HealthWorks Occupational Medicine, Salt Lake Industrial Clinics, WHB Occupational Medicine Clinics, Rocky Mountain Eye Center, Precision Litho, Wheeler Advertising, and Tanner Studios.
Creative Services Consultant: Temkin International, Inc., 302 West 900 North, Springville, Utah 84663
Reorganized and established reliable inhouse creative design and production operations for an international manufacturer of packaging, display and merchandising products—serving the floral, gift, retail, cosmetic, apparel, electronic and high-tech marketplaces. Designed new stock and lines, based on market trends and production capabilities. Introduced new identity packaging and sales literature.
Corporate Communications Services Consultant: PacifiCorp, Inc., 1407 West North Temple, Salt Lake City, Utah 84140
Reorganized comprehensive publishing and communications services for an international energy products and services provider adapting to a non-regulated marketplace (California, Montana, Oregon, Utah, Washington and Wyoming). Developed and implemented processes and procedures to ensure economical and timely quality services—ordering, fulfillment, inventory control, production reporting, pricing, scheduling, job tracking, accounts receivable and payable, and interdepartmental recharging.
Creative Director / Communications Manager
Nov. 92–Aug. 97: Columbia - Utah Division, 420 E. South Temple, Salt Lake City, Utah 84111
Established and operated strategically effective, economical and creative inhouse marketing and communications department, serving a statewide healthcare network of seven hospitals, twelve clinics, thirteen physician practices, and product lines including occupational medicine, wellness, home health services, mental health services, infusion therapy and medical equipment.
Created and produced advertising, publishing (print and electronic) and presentations. Developed, wrote, edited and designed strategic marketing and sales materials, advertisements, annual reports, press packets, direct mail, newsletters, brochures, web graphics, displays, presentations and collateral.
Provided consistently effective and strategically relevant marketing and communications services during three corporate mergers, Maintained continuity of services and fiscal integrity during sensitive administrative change.
Evaluated practices, consolidated operations, eliminated redundancy, improved economy, administered contracts and agencies relations, and instituted sole sourcing to achieve economies of scale.
Coordinated marketing efforts—developed integrated marketing plans for various operations, established recognizable thematic system-wide graphic identity and provided services including creative, editorial, design, photography, printing, budgeting and contracting.
Conferred with executives, administrators, physicians and sales and field personnel to ascertain and define strategic marketing objectives and suitable marketing solutions.
Director of Publications
Jul. 83–Jul. 90: Eastern Washington, Showalter Hall 301, MS-123, Cheney, WA 99004
Directed operations for the production of all university publications including—but not limited to—recruitment and student service materials, fund-raising campaigns, media guides and directories, periodicals, graduate and undergraduate catalogs and course announcements, periodicals, books, advertisements, tabloids, newsletters, brochures, reports, displays, and signage.
Developed and maintained thematic identity guidelines to correct an uncoordinated institutional self image and improve public recognition. Created new core university publications and promotions, including viewbooks, catalogs, alumni magazines, direct mail campaigns, print advertising, outdoor advertising, press packets and media guides, brochures and newsletters.
Improved credibility and effectiveness of services—realigned existing staff and hired new talent; implemented new computer technologies to streamline production of large scale publications and integrate registrar and academic affairs offices; corrected fiscal insolvency, introduced quality control methods and instituted equitable interdepartmental recharge structures and accounting.
Advised administrators, faculty and staff regarding intent, feasibility, costs, scheduling and general production logistics of publishing and marketing efforts. Prepared and administered state-supported departmental budgets and self-supporting enterprises.
Supervised departments providing creative, editorial, design, photography, typesetting and pre-press, inhouse printing, outside contracting and campus-wide photocopying facilities.
Directed the University News Bureau. Chaired the student publications commission and advised the student news bureau.
Served as liaison to the Washington State Printing Office, Olympia—contracting all university and student outsourcing.
Chaired and directed the EWU Press—conferred with and advised faculty authors and editors; provided art and editorial direction for books, literary journals, and periodicals; coordinated, schedules, budgets and production.
Served as adjunct faculty member in the department of fine arts.
Additional Experience
Art Director / Lead Designer: Computer Sciences Corporation - Government Health Services Div., Sacramento, CA.
Supervised technical illustrators and graphic artists in the preparation of illustrations, mechanicals, layouts, and designs for publication {RFP's, proposals, newsletters, bulletins, forms and brochures}, and slide/video tape presentations. Coordinated work-flow with technical staff, writers and editors, in-house print plant and outside contractors to produce major art efforts, such as slide/video tape presentations, technical support documentation and large publications.
Graphic Artist: California State Department of Parks and Recreation, Sacramento, CA.
Designed and illustrated state park publications and displays. Prepared camera-ready art for multi-color brochures, folders and posters. Photographed park facilities for presentation and publication. Prepared visual aids for presentations and park exhibits.
Designer / Technical Illustrator: Comarco Engineering Corporation, CA.
Illustrated technical material for visual presentation and publication: producing technical manuals, slide presentations, displays, charts, graphs, vu-graphs, EPB's, blue-lines, etcetera. Conferred with engineers, chemists and physicists to conceptualize visual depictions and ensure accuracy of material portrayed.
Graphic Artist/Photographer: U.S. Army Corps of Engineers, Sacramento, CA.
Produced visual presentations printed materials, promotional, reference and documentary photographs for publications and visual presentation. Operated and maintained darkroom.
Teaching Experience
Graphic Display: Eastern Washington University, Department of Fine Art
Drawing, Painting & Art Therapy: California Youth Authority, WINTU (Psych/Med), Sacramento, California
Drawing, Painting & Ceramics: American River Eskaton Hospital Psychiatric Unit & Center for Family Counseling, Sacramento, California
Art Therapy: Laurel Ruff School for the Developmentally Disabled; Carmichael, California
Drawing, Art Appreciation & Film Making: Woodridge Elementary School; Sacramento, California
Education and Scholastic Achievements
Master of Arts degree—Art Therapy: California State University, Sacramento
Bachelor of Arts degree—Fine Art: California State University, Sacramento
L'Accademia delle Belle Arti, Florence, Italy (Fine Art, Art History)
Associate of Arts degree—Art: American River College, Sacramento
Related Fine Art Professional Experience
Solo Exhibitions:
Oct.–Nov. 2003: Arts Prescott Gallery, Prescott, Arizona
Sept. 2003: Flagstaff Open Studios, Flagstaff, Arizona
Jan.–Feb. 1997: Icons of the Soul, Oasis/Golden Braid, Salt Lake City, Utah
Nov. 96–Jan. 1997: Angels at Work, Day Riverside Library, Salt Lake City, Utah
Mar. 1992: Recent Paintings, Barros & Barros, Spokane, Washington
Mar.–Apr. 1990: Work from the Soviet Union, LA Nicola, Los Angeles, California
Sept.–Oct. 1989: Allegories, Tver State Museum, Tver, Russia
Feb.–Mar. 1988: Allegories, Eastern Washington University - Spokane Center, Spokane, Washington
Selected Exhibitions:
Sept.–Dec. 2005: Buon Natale, Macy's European Coffee House and Bakery, Flagstaff, Arizona
Aug.–Sept. 2003: Apetizers for the Visual Feast, Coconino Center for the Arts, Flagstaff, Arizona
Dec. 1991: Prazdnik: Baroque Ball, Crocker Art Museum, Sacramento, California
Feb.–Apr. 1991: Addy Gallery, Tahoe City, California
Mar.–Apr. 1991: B Street Gallery, San Diego, California
May 1979: California State University, Sacramento
Nov. 1976: L'Accademia delle Belle Arti, Florence, Italy
Mar. 1973: American River College, Sacramento, California
References
References are available on request at mail@ronshortstudios.com
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